ITA Announces Expanded Partnership with Universal Tennis Ratings
SKILLMAN, NJ (Mar. 6) --The Intercollegiate Tennis Association (ITA) is pleased to announce a major expansion of its ongoing partnership with Universal Tennis (UT) and its Universal Tennis Rating System (UTR).
The Universal Tennis rating system includes players across the spectrum of singles competition. It rates players independent of age, gender, section, level of education or country. Weekly results from the ATP, WTA, ITF, ITA and USTA are fed into the UTR system, which already includes ratings of more than 120,000 players around the world.
Dave Fish, The Scott Mead '77 Head Coach for Harvard Men's Tennis who is heavily involved with Universal Tennis, said he believes UTR removes the guesswork from measuring abilities, improvement and competitiveness and says UTR will positively affect tennis in the US.
"While UTR's international ratings have obvious recruiting value for both coaches and players, the widespread use and understanding of Universal Tennis Rating's approach to tournament play could have a transformative effect on the entire spectrum of player development in America," Fish said.
Universal Tennis believes that widespread use of its ratings and analytics will add value throughout all aspects of tennis in the US - from players and parents to coaches, fans, tournament directors and tennis organizations.
One of the benefits of UTR is its ability to help players find better practice partners and competition closer to home. UT hopes that this will help open the door to more players competing, as it will help lessen costs of tennis development. Players will also be able to check the rating of their competition at tournaments to ensure the quality of their potential opponents fits their needs before they choose which events to play.
The ITA's expanded partnership with Universal Tennis follows three years of wide-range testing by ITA coaches, during which time Universal Tennis Ratings received strong reviews for accuracy and usefulness.
As part of UT's partnership with the ITA, all ITA coaches will receive complimentary Premium subscriptions for the next two years, and at a discount thereafter. During the two years of free membership, schools will utilize the UTR data and provide feedback to help improve the product and its usefulness for collegiate tennis. In the summer of 2014, the ITA will use Universal Tennis Ratings for selection and seeding throughout all of its 35 ITA Summer Circuit events.
In addition, ITA member coaches will soon be able to test UT's new update, which will help them keep close track of recruits and their continually updated ratings. The new update will also enable prospective collegiate tennis players, their parents and coaches to identify the level of players on all 1,500 collegiate teams who are members of the ITA.
David Benjamin, Executive Director of the Intercollegiate Tennis Association, said he was very pleased with the growing partnership between the ITA, the governing body of college tennis, and Universal Tennis. "The ITA has been impressed with the rapid growth and value the Universal Tennis Rating can bring to college tennis. We look forward to a mutually beneficial relationship with Universal Tennis over the years ahead."
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