ITA Announces Partnership with Tennis Learning Management System (TennisLMS™)

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 ITA Announces Partnership with Tennis Learning Management System (TennisLMS™)

SKILLMAN, NJ (Jan. 29) -- The Intercollegiate Tennis Association (ITA) and Tennis Learning Management System (TennisLMS™) have announced a strategic partnership to help college coaches create video and match analysis for their teams.

TennisLMS™ is the worldwide leading provider of software and services for athlete performance and coach development.   Several colleges currently use the TennisLMS™ development software including Furman University, Middlebury College, Oklahoma State, U.S.  Air Force Academy, University of Colorado and Our Lady of The Lake University.  In addition to college programs, TennisLMS™ serves as the official development platform for several national tennis associations and academies such as the Spanish Tennis Federation, Tennis Canada, Professional Tennis Registry (PTR), the National Tennis Academy (USA) and ACE Tennis Academy (Canada). 

“It is our great privilege to partner with the ITA” said Sasha Frljanic, TennisLMS™ founder and CEO.  “The leadership team at the ITA has shown full commitment in latest technology advancements in order to improve the collegiate game of tennis and to simplify the tasks of coaches.  TennisLMS™ has a proven record in helping different tennis organizations around the world to organize, track and develop players and coaches. The Next Generation of TennisLMS™ College platform will provide college coaches with all the necessary and easy to use tools to record video (stroke) analysis over time, match analysis and enhance team collaboration. For example college coaches will have, for the first time, ability to go beyond a player's match scores and actually see in depth, game by game contextual analysis of matches (game momentum, pressure applied/received, as well as connecting statistics with actual performance in real time).”

Frljanic continues, “using team announcements, shared calendar and email notifications TennisLMS™ platform is the number one choice in keeping in touch with players and their school exams, assignments, practice schedules and travel. The TennisLMS™ platform also provides an ultimate summer camp management tool for all coaches’ needs.”

“The ITA is delighted to partner with TennisLMS™ for this exciting new program” said David A. Benjamin, ITA Executive Director.  Through this endorsement, ITA members are eligible to receive subscription discounts of up to 78%. There are different offers ranging from self-serve to full concierge service.  For more information on how to sign up for TennisLMS™ services, please visit their website at or directly contact Izo Zunic, TennisLMSTM General Manager for TennisLMS™ College Edition at

About the ITA
As the governing body of collegiate tennis, the ITA promotes both the athletic and academic achievements of the collegiate tennis community. The ITA, which is comprised of nearly 1,700 men's and women's varsity coaches representing over 1,200 institutions, administers numerous regional and national championships and the ITA College Tennis Rankings for over 20,000 college varsity student-athletes at the NCAA Divisions I, II and III, NAIA and Junior College levels. The ITA also has a comprehensive awards program for players and coaches to honor excellence in academics, leadership and sportsmanship. The official ITA web site is

About TennisLMS™
Tennis Learning Management Systems Corporation is a new innovative company that consists of tennis professionals and experts from corporate performance management professions.  The mission of TennisLMS™ as a company is to provide services and tools that will help players and coaches improve their tennis and coaching skills and reach their full potential.  As a company, and as individuals, we value integrity, honesty, openness, personal excellence, and mutual respect. We are committed to our customers and partners and have a great passion for technology and sport. We take on big challenges, delivering most optimal results and striving always for the highest quality.

For more information about TennisLMS™ please visit or contact Sasha Frljanic, founder and CEO at 425-246-7613 or

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